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When OKCupid analyzed its own data, it found that black men and women get fewer responses than their counterparts from other ethnic groups. Last year, data from Facebook’s dating app, Are You Interested, showed exactly the same result: The odds on online dating sites are consistently stacked against black users.
Several sites have sprung up to cater specifically to the black community, including Black People Meet, Black Planet, and Black Singles.
“Black professionals spend the majority of their time on their smartphones,” says Ayeni.
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Tona and Ayeni say that unlike the Ok Cupids of the Internet, their business model focuses on a highly specialized demographic.
They compare themselves to other niche sites like Farmers Only or JDate.